Build a life and business that honour

not only what you do but who you are.

The desire to align our lives and businesses with who we are inspires many of us to take on life as solo entrepreneurs. Fulfillment, freedom and the possibility of making an impact in our life and work encourage us to leap into the unknown.

The chance to build a business exactly as we want it is the most unique, empowering part of a solo endeavour. Yet, at the same time, it is the most challenging part. Many of us don’t realise that choosing what we want for ourselves comes with knowing what we want. It comes with knowing who we are, what our natural talents are and what we need to be happy. Understanding our true goals and what success means for us is essential when forging a path we truly desire.

At Studio Palea, we go on a journey of self-discovery and build a life and business that connect what you do to who you are.



who you are

Discover yourself — your personality, values, strengths, needs, hopes and dreams. Understand what is holding you back and learn how to work with or around your limiting beliefs.


your vision

Based on your goals, unique skills and personality, I guide you in creating a life and business that are aligned with who you are and the life you want to lead. We determine your services and offerings, define your clients and create a tailored brand.


your dreams

With a clear business strategy in mind, we visually shape your business and build a brand that you are proud to call your own. I guide you through the process — where to start, where to focus your time and resources, who to collaborate with — and help you create a plan to make it happen.



Brand Spark

Breathe new life into your business and gain clarity on your direction. In three 60-minute sessions, we’ll refine your vision, create focus and formulate a plan to make it happen.

As a solopreneur it’s not always easy to know where to focus and which direction to take. Brand Spark is for those moments when you’re stuck, when you don’t know how to move forward or where to invest your time and resources. The Brand Spark program is perfect to untangle your thoughts and create new energy. During our time together, I will support you with strategic thinking, creative direction and business tips and resources.

You will walk away with clarity, direction and clear steps for moving forward with intention.

Get a feel for what it’s like to work together and find out if Brand Spark is right for you.

What’s included:
  • Three 60-minute individual coaching sessions

  • Exercises, resources and tools to get you unstuck and help you move forward with intention

  • Hands-on creative direction and technical guidance to set you up for success

  • A plan and action list to wrap up your sessions

book your free session
500 EURO

Brand Envisioning

The Brand Envisioning program is perfect if you are ready to make a big change in your life and business. Start the business of your dreams or pivot what you’ve already built into something that feels more rooted in your essence.

During our time together, we will dig deep into who you really are. We’ll discover your ‘why’, your values and your strengths. We will discover what makes you unique and shape a business around it, laying out a clear direction for your brand with visual mood that will serve as a foundation for your final brand identity. In our last session, we’ll create a business roadmap that outlines the steps, timeline and resources needed to move forward with your business. We’ll work together closely over a three-month period to keep you accountable, help make the changes you need and elevate your life and work.

After our time together, some of my clients develop their own branding, while others choose to work on their brand design with me. Whatever path you choose, I will support you in making a decision in line with your needs, resources and goals.

You will walk away with a clear vision for your brand, a strong design direction and a plan for how to make it happen.

Get a feel for what it’s like to work together and find out if Brand Envisioning is right for you.

What’s included:
  • Five 90-minute individual coaching sessions

  • 15 minute bi-weekly phone calls to check in and create accountability

  • Exercises, resources and tools to help you unfold who you are and build a business that reflects it

  • Hands-on creative direction and technical guidance to set you up for success

  • Access to my team of trusted freelancers to give you and your business the best possible start

  • A plan and action list to wrap up your sessions

book your free session
1200 EURO

Invisible Business Partner

As a solo entrepreneur, holding the reins yourself can be lonely and challenging at times. Without a full-time business partner, it can be nice to have someone who challenges you, gets you out of your thought spirals and brings new energy and fresh ideas to the table.

After our coaching work, I am here to support your continuous personal and professional development. As someone who knows you and your business, I’m here when you need someone to help you make decisions, bounce ideas off of or simply to be by your side when challenges arise. Just think of me as an invisible business partner — but the power is all yours.

Available as hourly packages that can be split into 30- 60- or 90-minute sessions. It’s fully flexible according to your needs.

“I am now able to make decisions myself because we set clear guidelines what Mamaison should be or shouldn’t be.”


Coaching Sessions

Every two or three weeks, we will get together at my office in Amsterdam or via Zoom for a 1-on-1 coaching session. These sessions give us time to focus on you and your personal and professional development. I will guide you from where you are to where you want to be.

Creative Exercises,
Resources and Tools

During our time together, I’ll give you access to all the creative exercises, resources and tools I have discovered and appreciated over the years as a business owner, coach and brand designer.

Goals, Intentions
and Action Steps

At the end of each session, we will set goals, action steps and intentions to keep you moving forward with clarity and confidence during the coming weeks. You will have a sense of structure and direction and feel ready to take action.

Email Support

As we work together, I am always just an email away. I will be your invisible business partner whenever you need me. I’ll champion your successes and help with worries, struggles and insecurities, offering words of encouragement, guidance or accountability along the way. You’ll never feel alone.

Creative Direction and
Technical Guidance

When setting up your business, you will come across a lot of new creative and technical challenges. You can make use of my experience as a brand- and graphic designer and pick my brain on anything that comes up. I will support you with hands-on creative direction and technical help.

Team Building

Finding the right people to work with is a crucial part of building a successful business. Over the years, I have built up a team of talented freelancers I know and trust. You will have full access to my circle of people, and we will decide together what you need when.


and GROWTH in your
life and business.

“I can do this is my new mantra”


You don't have
to do it alone!

Are you ready to move forward in life and business but not ready to go it alone? I’m here for you — to support you with both personal and professional growth. Book a free 30-minute session to get a feel for what it’s like to work together.