What you do matters.

Who you are matters more.

Welcome! I am Lena, and I’m the owner of Studio Palea. As a solopreneur myself, I know the importance of having a business you believe in —and one that others believe in too. I also know how hard it can be, with all external influences, to build a business from the outside in, rather than the inside out. Through a blend of coaching, strategic thinking and creative brand mentoring, I help soulful solopreneurs like you create a life and business that are built on what lies within, a business that honours your skills and celebrates your true self.


The road to Studio Palea wasn’t direct. It wasn’t easy, and it wasn’t mapped out from the beginning. But every choice I made, every challenge I faced and every fear I battled brought me to owning a business that feels true to me and makes me proud.

Though I began as a graphic designer simply interested in creating beautiful work, I eventually realised that I wanted bigger, more inspiring challenges. During my studies in International Fashion & Branding, I learned how to build brands with purpose and intention. Since then, I have worked for internationally known branding agencies and have been part of the Nike in-house design team for over three years. I have designed logos, identities and concepts for individuals and companies both large and small all over the world.

As much as I loved being a designer and valued the skills I’d developed, I felt a strong pull to forge my own path. A feeling of misalignment encouraged me to start listening to my intuition, learning about who I was and understanding what was important to me. I began thinking about what kind of life I wanted to lead, what success meant to me and what kind of impact I wanted to have on the world.

Journeying within allowed me to understand the importance of personal and professional alignment; it helped me discover my purpose and realise I want to help others do the same. I wanted to guide them in understanding who they are and building a life and business that honours their essence. Thus, I trained as a Co-Active Coach, participated in Shirzad Chamines ‘Positive Intelligence’ coaching training and completed Yale University’s ‘The Science of Well-being’ course.

Creating harmony between who I am, what I do and the people I serve has been the core of Studio Palea ever since. It was born of my journey, experience and knowledge. It is built upon the guidance I had and that I wish I had been given. At Studio Palea I dedicate all of my skills and experience to guide and support other business owners in the creation of their dream businesses — businesses with purpose and meaning, for them and for the world.

I’m here to help you create a life
and business that feels like you

with fewer ‘shoulds’ and more soul.
“I felt Lena really believed in me when I couldn’t believe in myself.”


Let’s get to
know each other!

Are you curious about working with a coach but want to make sure that you’ve got the right person by your side? Let’s chat during a free 30-minute discovery session; you’ll get a feel for what it’s like to work with me, and we can get to know each other — without any pressure to commit.